#brownzin: Why The "Hashtag" On Our 2009 Napa Zin Label?
While lunching in the cafeteria with our host @choppedonion, we had the unexpected pleasure of being joined by fortuitous passerby @anamitra. As we happened to have a bottle (unopened) of Chaos Theory on the table, our conversation went to wine labels, and before long the world's first hashtagged wine was born.
For those not already versed in the ways of Twitter, the hashtag (an appropriated "pound" or "number" sign) is used as a shorthand means of indexing specific topics for easy identification within Twitter's internal search engine - a tool, it should be noted, that is akin to an up-to-the-instant Google. Literally millions of conversations take place on Twitter, on as many subjects, 24/7. Hashtags function literally as tags, both to catalog and to facilitate these ongoing "strings." By including a hashtag with an unbroken term - e.g., #worldseries - Twitter users can ensure that their contributions not only are a part of the live-action conversation, but are searchable as such.
If you're talking Brown zin on Twitter, hashtag it #brownzin to let us and your fellow #brownzin fans know you're out there – and more importantly, what you have to say!