#brownzin: Why The "Hashtag" On Our 2009 Napa Zin Label?
Having hosted a number of Twitter superheroes at the winery during the previous 18+ months, one day this past July we finally made it to their house for a tour of what we consider to be the social media epicenter of the Bay Area and, let's face it, quite possibly the universe. (Sorry, Facebook - we love Twitter more.)
While lunching in the cafeteria with our host @choppedonion, we had the unexpected pleasure of being joined by fortuitous passerby @anamitra. As we happened to have a bottle (unopened) of Chaos Theory on the table, our conversation went to wine labels, and before long the world's first hashtagged wine was born.
For those not already versed in the ways of Twitter, the hashtag (an appropriated "pound" or "number" sign) is used as a shorthand means of indexing specific topics for easy identification within Twitter's internal search engine - a tool, it should be noted, that is akin to an up-to-the-instant Google. Literally millions of conversations take place on Twitter, on as many subjects, 24/7. Hashtags function literally as tags, both to catalog and to facilitate these ongoing "strings." By including a hashtag with an unbroken term - e.g., #worldseries - Twitter users can ensure that their contributions not only are a part of the live-action conversation, but are searchable as such.
If you're talking Brown zin on Twitter, hashtag it #brownzin to let us and your fellow #brownzin fans know you're out there – and more importantly, what you have to say!
While lunching in the cafeteria with our host @choppedonion, we had the unexpected pleasure of being joined by fortuitous passerby @anamitra. As we happened to have a bottle (unopened) of Chaos Theory on the table, our conversation went to wine labels, and before long the world's first hashtagged wine was born.
For those not already versed in the ways of Twitter, the hashtag (an appropriated "pound" or "number" sign) is used as a shorthand means of indexing specific topics for easy identification within Twitter's internal search engine - a tool, it should be noted, that is akin to an up-to-the-instant Google. Literally millions of conversations take place on Twitter, on as many subjects, 24/7. Hashtags function literally as tags, both to catalog and to facilitate these ongoing "strings." By including a hashtag with an unbroken term - e.g., #worldseries - Twitter users can ensure that their contributions not only are a part of the live-action conversation, but are searchable as such.
If you're talking Brown zin on Twitter, hashtag it #brownzin to let us and your fellow #brownzin fans know you're out there – and more importantly, what you have to say!
posted by sk at
4:37 PM
Thursday, October 28, 2010
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2 Comments:
Is the #brownzin meant to refer to BE in general, or just the Napa Valley Zin? I'm drinking #brownzin at Brown Estate? Or, I'm drinking Brown Zin at #brownzin? OOOOOR, I'm drunk on #brownzin stumbling out of #brownzin?!?!
Hi Kevin - Right now #brownzin is directly associated with our Napa zin, which is our most popular wine (and the one bearing the hashtag on its label). However, as you may know - not sure which Kevin you are! - we produce a number of vineyard designate zins as well, and our intention is that people ultimately will use our "proprietary" hashtag when evoking any #brownzin on Twitter (where the hashtag as a device is most meaningful). That said, our single vineyard zins are very small lots that are allocated almost exclusively to our members, so just based on supply and reach, it will be (and always has been) our Napa zin that is most commonly referred to as #brownzin. Textbook usage would be "Tasting #brownzin @brownestate." Moral of the story: #brownzin for the win(e)! Cheers, Stefanie
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